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James Pennebaker

A tongue-in-cheek photo of a smiling woman holding a brightly branded "Vote" box against a red background. The box reads, "The Campaign for Your Vote: Just Add Brand Power!" (America's Choice).

The Campaign for Your Vote: Just Add Brand Power

May 9, 2016 by Rachel White

After months of being bombarded by pollsters, campaign ads and the most outlandish sound bites on repeat, the moment will come for you to finally cast your ballot. Whom will you choose? “The presidency is the one office that represents the American people: all their wishes, dreams, desires, hopes, fears and everything else,” says history […]

Repeating logo icons of William Shakespeare's profile.

Forever Shakespeare: The Making of an Icon

November 2, 2015 by Kay Randall

Editor’s note: As the 400th anniversary of William Shakespeare’s death approaches, five UT Austin scholars share how they celebrate his work and his ultimate staying power. In 10 years, people won’t care about Kim Kardashian’s face-contouring regimen or that she had 35 million Twitter followers. But William Shakespeare? Four centuries after his death he’s still […]

Illustration of a magnifying glass looking over a sheet of paper. The letter, "A" is enlarged in the magnifying glass.

Little Words Can Mean A Lot

April 30, 2015 by Michelle Bryant

The smallest, most forgettable words in admissions essays — such as the, a, to, I and they — can tell us in advance how students will perform in college, according to a new study at UT Austin that included computerized text analysis of 50,000 admissions essays written by prospective college students. How a student uses small words, the study revealed, is related […]

courses that can be taken with internet screenshot

Liberal Arts Offers Online Distance Education Courses

July 25, 2014 by Jessica Sinn

The University of Texas at Austin College of Liberal Arts is launching an innovative online distance education program that provides transferable lower division college credit in the social sciences, humanities and foreign languages. Leveraging custom web technologies and high-definition video production designed by Liberal Arts Instructional Technology Services, the college is offering online classes in […]

green colored photo of students using laptops in lecture hall

Psych 301: A live, interactive online course now open to the public

July 8, 2013 by Jessica Sinn

Psychology professors James Pennebaker and Sam Gosling are offering their online Psychology 301 course to growing numbers of students here and abroad. Unlike the free online classes commonly known as MOOCs (massive open online courses), Psychology 301 is live, fully interactive and offered for credit to registered UT students as well as to potentially thousands […]

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