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National Institutes of Health

Juan Dominguez holding up slide in lab.

The Pleasure Principle

October 21, 2012 by Jessica Sinn

New neuroscience research shows cocaine abuse hijacks the brain’s reward system Imagine biting down on a juicy cheeseburger after a long day of yard work, or taking a swig of ice-cold water on a hot summer’s day. That immediate rush of euphoric bliss is the body’s way of saying, “Yes, please!” Like a well-oiled machine, […]

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