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South Korea

K-Drama, K-Pop, K-Places: The Research of Youjeong Oh

October 21, 2022 by Kaulie Watson

Oh investigates how Korean cities and regions use popular culture, particularly television dramas and K-pop, to promote themselves to an expanding audience of ardent fans. But pop culture is always a bit of a gamble, and it’s not always clear who — or where — benefits from sudden stardom.

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